Senior Growth Marketing Manager
2 days ago
We're seeking a seasoned Senior Growth Marketing Manager to join our team at Justworks. As a key member of our Growth Marketing team, you'll be responsible for driving user acquisition and generating revenue through strategic partnerships and triggered programs.
Key Responsibilities- Develop, implement, and optimize a comprehensive integrated marketing strategy to drive customer acquisition, engagement, and revenue growth
- Identify, recruit, and manage relationships with high-value affiliate partners, influencers, and content creators to expand our affiliate network and drive traffic and conversions
- Monitor and analyze key performance metrics, providing actionable insights and recommendations to maximize ROI and optimize campaigns
- Establish SLAs with sales partners to ensure marketing and sales are working in lock-step to generate pipeline and accelerate pipeline to close
- Partner with the content team to develop compelling and authentic content that resonates with our community and supports affiliate marketing efforts
- Identify and test new growth opportunities within affiliate marketing and other emerging channels, leveraging data-driven insights to scale successful initiatives
- Work closely with Product Marketing, Content, Creative, Sales, and Customer Success teams to align growth marketing strategies with overall business objectives
- Oversee and manage the budget for affiliate marketing and other key initiatives, ensuring cost-effective growth and maximizing return on investment
- A minimum of 7+ years overall marketing experience, with at least 3+ years experience in B2B
- Experience managing complex integrated campaigns that integrate marketing and sales activities
- Strong experience with presenting to sales and marketing leaders and distilling complex analysis into essential considerations that support decision making
- Demonstrated analytical skills with ability to create, work and summarize large data sets into clear insights that inform decisions
- Strong communication and presentation skills, demonstrated experience briefing senior leaders on outcomes & recommendations
Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.
We're proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status.
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