Senior Growth Marketing Manager

21 hours ago

New York, New York, United States HHA eXchange Full time
About HHAeXchange

HHAeXchange is a leading technology platform for home and community-based care, dedicated to transforming the healthcare space by connecting patients, personal care providers, managed care organizations, and states.

Job Summary

We are seeking an experienced Senior Growth Marketing Manager to help drive our brand to the next level of growth and expansion. As a key member of our marketing team, you will be responsible for developing and executing integrated growth campaigns and programs that focus on awareness, lead generation, and conversion to sales-ready opportunities.

Key Responsibilities
  • Design, execute, and measure inbound and outbound integrated campaigns and programs that drive lead generation and lead nurturing, aligning with sales goals.
  • Partner with the content marketing team to develop high-performing, reusable demand content that educates, engages, and inspires our target buyers.
  • Collaborate with our sales team and internal SMEs to incorporate our most important value messages that accelerate the purchase journey with our target buyers.
  • Develop email nurture programs segmented by persona and stage of buyer journey that complement sales outreach cadences.
  • Establish reports and dashboards for tracking performance of partner and customer expansion efforts.
  • Monitor, analyze, and report KPIs to ensure marketing initiatives achieve objectives and course correct when needed.
  • Continuously optimize programs and channels through experiments and A/B tests to improve conversion rates across multiple channels.
Requirements
  • 5 to 8 years of SMB SaaS experience in demand generation or integrated marketing required.
  • Homecare or home healthcare marketing experience is a plus.
  • Understanding and appreciation for the big picture (market, customers, company) but also the details to execute effective growth programs.
  • Ability to set and objectively measure your efforts to drive continuous, data-driven improvement.
  • Creativity, strong writing skills, and the ability to storyboard campaign themes and messages to develop compelling campaigns.
  • A collaborative mindset, owner mentality, flexibility, adaptability, focus, and drive.
  • Experience with Salesforce, HubSpot, and other marketing tools.
What We Offer

We offer a competitive salary range of $130,000-$140,000, not including variable compensation. An employee's exact starting salary will be based on various factors, including experience, education, training, merit, location, and the ability to exemplify the HHAeXchange core values. This is a benefits-eligible position with a comprehensive package, including health plans, paid time-off, company-paid holidays, 401K retirement program, and other company-sponsored programs.

HHAeXchange is an equal-opportunity employer, committed to diversity and inclusion. We welcome applications from all qualified candidates without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, medical condition, marital status, veteran status, citizenship, genetic information, hairstyles, or any other status protected by local or federal law.

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