Marketing Coordinator

2 weeks ago


Germantown, Maryland, United States FYZICAL Therapy and Balance Centers Full time
Job Overview

FYZICAL Therapy & Balance Centers is on the lookout for a dedicated Marketing Specialist to enhance our marketing initiatives. This role is essential in collaborating with our clinical professionals to implement local marketing strategies and uphold our long-term marketing vision.

Key Responsibilities

  • Oversee and optimize the clinic's website and Google Business Profile.
  • Manage email marketing strategies, including database maintenance, content creation, and performance analysis.
  • Administer all marketing tools and resources effectively.
  • Evaluate marketing efforts to measure return on investment (ROI).
  • Exhibit strong analytical and problem-solving skills.
  • Execute marketing campaigns tactically.
  • Create engaging and informative content for website blogs aimed at attracting and converting our target demographic.
  • Utilize various software tools, including Microsoft Office Suite and Adobe Creative Suite.
  • Handle the management of local listings and online reputation platforms.
  • Facilitate creative design using platforms like Canva or Adobe Creative Suite.
  • Ensure compliance with brand standards.
  • Coordinate the production of print materials and advertising with external partners.

Qualifications

  • A Bachelor’s degree in Communications, Business Administration, or Marketing is preferred.
  • Relevant experience in a communications role within a sales or marketing context may substitute for educational requirements.
  • Exceptional organizational and time management abilities.
  • Proficiency in computer applications.
  • Strong verbal and written communication skills.

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