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Digital Marketing Specialist

2 months ago

La Vergne, Tennessee, United States Coats Full time
Job Description

Role Summary:

The Coats Company is seeking a highly skilled and experienced Digital Marketing Specialist to join our marketing team. As a key member of our team, you will be responsible for developing and executing comprehensive social media strategies that drive brand awareness, engagement, and traffic to our digital platforms.

Key Responsibilities:

  • Social Media Strategy:
    • Develop and implement a comprehensive social media strategy that aligns with the company's overall marketing goals.
    • Identify key social media trends and opportunities to enhance the company's social media presence.
  • Content Creation and Management:
    • Create and curate engaging content for social media platforms, including text, images, videos, and infographics.
    • Manage and schedule posts across various social media platforms using tools like Hootsuite, Buffer, or Sprout Social.
    • Community Engagement:
      • Monitor and respond to comments, messages, and mentions on social media platforms in a timely and professional manner.
      • Foster a positive and engaging community by encouraging user-generated content and interactions.
    • Campaign Management:
      • Plan and execute social media campaigns, including promotions, contests, and product launches.
      • Collaborate with the marketing team to ensure cohesive messaging and branding across all campaigns.
    • Analytics and Reporting:
      • Track and analyze social media performance using analytics tools (e.g., Google Analytics, Facebook Insights).
      • Prepare regular reports on social media metrics and provide actionable insights to improve engagement and reach.
    • Brand Consistency:
      • Ensure all social media content is consistent with the company's brand guidelines and voice.
      • Collaborate with the design team to create visually appealing and on-brand social media assets.
    • Staying Current:
      • Stay up-to-date with the latest social media best practices, tools, and trends.
      • Propose new and innovative ways to leverage social media to achieve marketing objectives.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2+ years of experience in social media management or a related role.
  • Proven track record of developing and executing successful social media campaigns.
  • Strong writing, editing, and communication skills.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
  • Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
  • Excellent analytical skills with the ability to interpret data and provide actionable insights.
  • Strong organizational and time management skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Experience in the automotive or related industry is a plus but not required.

Why Join The Coats Company?

  • Be part of a collaborative and innovative team in a growing company.
  • Opportunity to make a significant impact on our social media strategy and brand presence.
  • Competitive salary and benefits package.
  • Professional development opportunities and room for career growth.