Digital Communications Specialist

1 week ago


La Crosse, Wisconsin, United States Kwik Trip Full time

Email Marketing Specialist Job Description

The Email Marketing Specialist is responsible for overseeing, maintaining, and improving the content development and digital communications for Kwik Trip. This includes email, SMS/MMS, and mobile app messaging channels. The specialist works closely with the Marketing Team and other internal departments to strategize, coordinate, and promote Kwik Rewards and Kwik Trip marketing campaigns through customer-facing digital communications.

Key Responsibilities:

  • Manage, create, edit, and coordinate Kwik Trip's customer-facing digital communications for various channels, including email, SMS/MMS, and mobile app, to support Kwik Trip and Kwik Rewards campaigns/promotions.
  • Maintain and report on subscriber counts for multiple messaging programs.
  • Work closely with Digital Team, Loyalty Team, Marketing Department, and other internal departments to ensure all promotional efforts are aligned.
  • Work primarily in Salesforce Marketing Cloud area such as Content Builder, Email Studio, and Journey Builder to execute automated marketing campaigns.

Requirements:

  • Bachelor's Degree in Marketing, Business, Communications, or related field of study.
  • Minimum 3 years' experience in marketing automation technology platform where it is necessary to drive content development and create customer-facing digital communications.
  • Certifications for Salesforce and Google Analytics are strongly preferred.
  • Graphic Design experience is preferred.
  • Previous experience working with a content calendar is preferred but not required.
  • Experience with project management systems (Asana preferred).

Working at Kwik Trip:

Kwik Trip, Inc. is a family-owned, Midwest company, in operation since 1965. We are dedicated to serving our guests and coworkers while treating everyone like family. Along with our award-winning culture, we are proud to be an Equal Opportunity Employer. Learn more about Kwik Trip and our culture.



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