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Marketing Operations Manager

2 months ago

Richmond, Virginia, United States Capital One Financial Corp Full time
Position: Manager, Marketing Operations

Company Overview:
Capital One Financial Corp is on the lookout for a proficient Manager in Marketing Operations to spearhead and enhance marketing operational activities. This role is pivotal in collaborating with the Revenue Operations team to assess marketing strategies and stimulate revenue enhancement.

Key Responsibilities:
  • Oversee data management processes and ensure efficient data flow.
  • Conduct thorough analyses of the marketing database.
  • Formulate effective lead generation tactics.
  • Monitor and evaluate the impact of marketing initiatives.
  • Manage marketing tools and contractual agreements.
Qualifications:
The ideal candidate will possess robust data analysis capabilities, familiarity with marketing automation platforms such as Marketo and Salesforce, and a solid foundation in B2B marketing operations. Additionally, the Manager will be tasked with:
  • Establishing scalable operational processes.
  • Creating comprehensive marketing reporting frameworks.
  • Implementing updates to marketing technologies.
This role offers a competitive compensation package along with performance-driven incentives. Capital One is dedicated to fostering a diverse and inclusive workplace.