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Account Growth Specialist
2 months ago
Martindale-Avvo is seeking a driven, self-starting professional who is creative, competitive and confident. Our team members are responsible for growing and retaining our existing customer base. This role will be assigned an existing book of business with the expectation that their account list and revenue will quickly grow.
Key Responsibilities:
- Identify and target revenue growth opportunities for upselling additional Martindale-Avvo products and services in an assigned book of business.
- Upsell and renew existing customers to meet or exceed monthly upsell and churn goals.
- Onboard and manage new customer accounts as assigned.
- Negotiate and close upsell and renewal contracts.
- Handle and save customer cancellation inquiries.
- Establish and maintain high-level customer relationships.
- Provide full account management support to businesses and their personnel leveraging internal tools, portals, analytics and reports.
- Analyze and recommend opportunities for our customers to maximize their subscription benefits and improve their overall experience and satisfaction.
- Single point of contact as an expert regarding the firm's current marketing program, their results and new opportunities to capitalize on their current plan.
- Maintain high activity levels by meeting or exceeding established performance metrics.
- Develop an in-depth understanding of all aspects of online marketing and competitive products to articulate the benefits and advantages of our client development products, and handle customer concerns or objections.
- Provide significant value to customers by providing them with educational information to help them understand the value and importance of their online marketing program.
- Demonstrate the highest level of professionalism.
- Utilize and adopt all required processes, tools and systems including
- Provide accurate sales forecasts and develop continual business growth.
- Comply with company and sales policies and procedures in an ethical manner.
We are looking for a highly motivated and results-driven individual with the following qualifications:
- BA/BS or equivalent.
- 2 years successful sales experience in B2B, solutions-oriented environment, preferably selling complex, intangible solutions. Experience in digital marketing is a plus.
- Excellent oral and written communication skills, presentation skills and phone presence.
- Strong probing, negotiation and closing skills. Phone sales is a plus.
- Tech savvy with working knowledge of software and internet applications, including and Google Workspace.
- Track record of building customer loyalty and customer relations.
- Extraordinary work ethic with exceptional organizational and time-management skills.
- Positive attitude with a passionate desire to win and succeed. Entrepreneurial mindset.