Global Marketing Manager

5 days ago


Plymouth Meeting, Pennsylvania, United States ECRI Full time
About ECRI

At ECRI, we are dedicated to advancing effective, evidence-based healthcare globally. Our passion for safe, efficient, and compassionate care drives us to provide innovative solutions to healthcare organizations.

Job Summary

We are seeking a highly skilled Global Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing go-to-market strategies, messaging, and tactics to promote our products and services.

Key Responsibilities
  • Develop value propositions, key messaging, and product positioning statements that address customer needs and differentiate ECRI solutions.
  • Create annual marketing plans and quarterly go-to-market plans that include content calendars and awareness campaigns.
  • Identify and execute engagement strategies for tradeshows, industry events, trade associations, and speaking opportunities.
  • Generate sales enablement tools, presentations, talk tracks, and messaging to support sales teams.
  • Monitor and gather market intelligence to support competitive messaging and sales enablement tools.
  • Measure, analyze, and report on campaign KPIs to internal stakeholders.
Requirements
  • 3+ years of healthcare B2B marketing experience required.
  • Experience in medical device and/or pharmaceutical manufacturer experience preferred.
  • Excellent written and verbal communication skills.
  • Keen attention to detail and desire to understand new products and evolving markets.
  • Demonstrated experience in creating compelling content and executing marketing plans.
About ECRI

ECRI is a non-profit, independent organization that utilizes an unbiased, evidence-based approach to develop guidance and maintain our principles of integrity and transparent work. We are proud to serve the healthcare industry, from providers and insurers to government agencies, and medical associations.



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