SEO Optimization Specialist

15 hours ago


Santa Monica, California, United States ZipRecruiter Full time
Key Responsibilities
  • Utilize descriptive analysis to uncover insights related to user behavior and monitor and report on SEO performance metrics.
  • Conduct keyword research and competitive analysis to identify opportunities for optimization and SEO content creation.
  • Design and analyze A/B tests to evaluate the impact of SEO initiatives on user engagement and conversion.
  • Create dashboards and visualizations to communicate findings and recommendations to stakeholders effectively.
  • Build models to forecast future SEO performance, identify trends, and inform content and marketing strategies.
Requirements
  • Bachelor's degree in a quantitative field such as mathematics, computer science, statistics, or economics (or equivalent experience)
  • 4+ years of product analytics experience
  • Minimum of 1 year of experience in SEO analytics
  • Experience designing experiments, testing, and utilizing statistical principles to inform business decisions
  • Proficient in statistical computing and scripting languages such as Python, R, SQL


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