Data-Driven SEO Strategist

5 days ago


Santa Monica, California, United States ZipRecruiter Full time
Senior Decision Scientist (SEO) Job Description

We offer a hybrid work environment. Most US-based positions can also be performed remotely, except those specified in the Minimum Qualifications section.

Our Mission:

To actively connect people to their next great opportunity.

About ZipRecruiter:

ZipRecruiter is a leading online employment marketplace. Powered by AI-driven smart matching technology, we connect job seekers with millions of businesses of all sizes through innovative mobile app, web, and email services, as well as partnerships with top job sites on the web.

Summary:

We are seeking a Senior Decision Scientist with extensive hands-on experience in SEO to join our team. The ideal candidate will leverage data-driven insights to enhance our SEO strategy, improve website visibility, and drive organic traffic.

This role involves collaborating closely with product management, engineering, and design to drive the development, prioritization, and planning of the product roadmap.

Key Responsibilities:

  • Descriptive Analysis: Utilize descriptive analysis to uncover insights related to user behavior and monitor SEO performance metrics.
  • Keyword Research: Conduct keyword research and competitive analysis to identify opportunities for optimization and SEO content creation.
  • Experimentation: Design and analyze A/B tests to evaluate the impact of SEO initiatives on user engagement and conversion.
  • Data Visualization: Create dashboards and visualizations to communicate findings and recommendations to stakeholders effectively.
  • Predictive Modeling: Build models to forecast future SEO performance, identify trends, and inform content and marketing strategies.

Requirements:

  • Bachelor's degree in a quantitative field such as mathematics, computer science, statistics, or economics (or equivalent experience)
  • 4+ years of product analytics experience
  • Minimum of 1 year of experience in SEO analytics
  • Experience designing experiments, testing, and utilizing statistical principles to inform business decisions
  • Proficient in statistical computing and scripting languages such as Python, R, SQL

Preferred Qualifications:

  • Masters or Ph.D. in a quantitative field such as mathematics, computer science, operations research, economics
  • In-depth knowledge and hands-on experience in various areas, including probability and statistics theory, causal inference, experimental design and analysis, synthetic control, product ecosystems, and Bayesian inference
  • Experience in product analytics with a focus on user acquisition

Compensation:

The estimated annual salary range for this full-time position is $145,000-$177,500, depending on the location and level of expertise. In addition to the base salary, other forms of compensation may include bonuses, equity, and benefits.

Equal Opportunity Employer:

ZipRecruiter is proud to be an equal opportunity employer and provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or genetics.



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