Digital Marketing Specialist
3 weeks ago
About Arena Club
A leading innovator in the collectibles domain, Arena Club is revolutionizing the industry with its pioneering digital card show. Spearheaded by 5x World Series Champion Derek Jeter and serial entrepreneur Brian Lee, this innovative platform is built on trust, transparency, and fun, featuring grading & authentication, vaulting, and digital pack openings for collectors to build and showcase their collections in a personalized online showroom from anywhere in the world.
**Job Summary:** We are seeking an experienced Digital Marketing Specialist to focus on driving sales and optimizing signups through paid advertising and data-driven strategies. As a key member of our team, you will be responsible for creating, executing, and optimizing paid media campaigns across multiple channels, ensuring the lowest possible cost per acquisition while scaling user growth.
The ideal candidate will possess expertise in digital platforms, Google Analytics, and A/B testing methodologies. You will work closely with our data science team to analyze campaign performance and identify opportunities for growth and optimization. If you're passionate about sports, especially US professional leagues like the NFL, NBA, and MLB, and you know how to leverage paid advertising to drive results, we encourage you to apply.
**Key Responsibilities:**
- Develop and implement performance marketing strategies across platforms like Google Ads, Facebook, Instagram, and other paid media channels to drive user acquisition
- Continuously optimize paid campaigns to reduce cost per signup and maximize return on ad spend (ROAS)
- Collaborate with the data science team to analyze campaign performance and identify opportunities for growth and optimization
- Use data-driven insights to adjust targeting, bidding, and creative strategies to improve overall campaign efficiency
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