Music Marketing Strategist: Playlist Optimization Expert

1 day ago


Santa Monica, California, United States Swoon Full time

Job Title: Music Marketing Strategist: Playlist Optimization Expert

Salary: $40/hour

Location: Santa Monica, CA

About the Role:

We are seeking a highly skilled Music Marketing Strategist to join our team. As a key member of our music marketing department, you will be responsible for optimizing existing playlists and developing new ones to enhance listener engagement.

Key Responsibilities:

  • Campaign Management: Direct and co-manage international "Always On" centralized ad campaigns, closely collaborating with media planners and buyers.
  • Programmatic Analysis: Execute detailed programmatic analyses to understand playlist behaviors across various consumer types, territories, and global streaming partners.
  • Insights-Driven Strategy: Utilize consumer insights and analytics to inform effective playlisting initiatives and strategic marketing decisions.
  • Multi-Territory Coordination: Manage multi-territory streaming campaigns, ensuring seamless collaboration with key stakeholders and effective budget management.
  • Performance Reporting: Produce and execute scheduled priority playlist performance reports to evaluate effectiveness and drive improvements.
  • Creative Thinking: Go beyond traditional SEO to creatively drive growth and engagement while understanding the interconnectedness of all business components.
  • Agency Collaboration: Work with internal and external creative agencies to optimize budget allocation and ad inventory for effective playlisting opportunities.
  • Stakeholder Engagement: Partner with music strategies, global commercial partnerships, and consumer marketing teams to enhance overall strategy.
  • Tool Utilization: Collaborate with commercial technologies to leverage existing playlist optimization tools and advocate for new tool development.
  • Performance Analysis: Analyze and share the effects of playlisting and marketing initiatives, adapting strategies in response to changes.
  • Opportunity Maximization: Work with digital account leads to identify and capitalize on opportunities across business partners.
  • Best Practices: Learn and share best practices across teams to continually improve processes and outcomes.

About Us:

Swoon is a leading staffing agency that handles the needs of over 80 Fortune 500 clients. We are proud winners of the Best and Brightest Companies to Work for in the Nation Award six years in a row and the Inc. 5000 Fastest Growing Private Companies in the US from 2016 to 2020.



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