Full Stack Marketing Specialist
5 days ago
We are a strategic venture capital arm of the state of Connecticut, dedicated to serving our portfolio of 220+ companies across various industries, with strengths in life sciences, technology, and climate tech.
Our mission is to empower innovation and economic growth in Connecticut by providing strategic support and resources to our portfolio companies.
About the RoleWe are seeking a highly motivated and experienced Growth Marketing Expert to join our team at Connecticut Innovations. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive growth and awareness for our portfolio companies.
The ideal candidate will have a proven track record of success in growth marketing, with a strong understanding of digital marketing channels and a passion for driving business results.
Key Responsibilities- Develop and execute marketing strategies to drive growth and awareness for our portfolio companies
- Manage and optimize digital marketing campaigns across multiple channels, including social media, email, and paid advertising
- Collaborate with our portfolio companies to understand their marketing needs and develop tailored marketing solutions
- Monitor and analyze marketing performance metrics to inform future marketing strategies
- Stay up-to-date with the latest marketing trends and best practices, and apply this knowledge to drive business results
- 3-5+ years of experience in growth marketing, with a strong understanding of digital marketing channels
- Proven track record of success in driving business results through marketing efforts
- Strong analytical and problem-solving skills, with the ability to interpret complex data and develop actionable insights
- Excellent communication and project management skills, with the ability to work effectively with cross-functional teams
- Strong understanding of marketing automation and CRM tools, with experience using tools such as HubSpot and Marketo
- Competitive salary and benefits package
- Opportunity to work with a dynamic and innovative team
- Professional development opportunities, including training and education
- Flexible work arrangements, including remote work options
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Growth Marketing Specialist
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