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Marketing Specialist

2 months ago

Stamford, Connecticut, United States Sally's Apizza Full time
Position Overview

Title: Marketing Specialist

Reports To: Senior Marketing Manager
Direct Reports: None
Key Collaborations: Operations Team and Restaurant Management

Role Summary:

As a Marketing Specialist, you will be instrumental in the development, management, and implementation of marketing strategies for Sally's Apizza. Your responsibilities will encompass various aspects of marketing, including digital outreach, promotional materials, and localized marketing efforts.

Key Responsibilities:
  • Campaign Development: Assist in strategizing, executing, and refining marketing initiatives across multiple platforms, including social media, email, and paid promotions.
  • Social Media Engagement: Contribute to Sally's digital presence by creating engaging content, scheduling posts, and interacting with the audience to enhance customer relations.
Content Development:
  • Work alongside the creative team to generate captivating content for diverse channels such as blogs, newsletters, and social media.
  • Participate in on-site content generation, including marketing events and photo sessions.
  • Produce digital marketing assets, including recruitment videos, promotional content, and photography to elevate brand visibility and drive sales.
Market Analysis:
  • Collaborate with Operations to conduct research on customer preferences, buying patterns, and market trends.
Performance Analysis:
  • Track and evaluate the success of marketing campaigns, offering insights and suggestions for enhancements.
Event Management:
  • Assist in organizing and coordinating events, webinars, and trade shows, ensuring all marketing materials and logistics are effectively managed.
Collaboration with Operations:
  • Engage with cross-functional teams, including Operations and product development, to maintain consistency in messaging.
  • Coordinate with Operations to ensure marketing materials are adequately stocked and maintained.
  • Prepare and procure in-store signage and printed materials using established templates.
Essential Competencies:
  • Attention to Detail: Embrace and embody the culture of Sally's Apizza, ensuring meticulousness in all tasks.
  • Functional Knowledge: Acquire and apply expertise in videography, photography, content creation, graphic design, and social media.
  • Organizational Insight: Utilize knowledge of internal systems and procedures to identify potential challenges and opportunities.
  • Effective Communication: Convey ideas and information clearly and effectively.
  • Integrity: Adhere to ethical standards in all professional activities.
Job Requirements:
  • Technical Skills: Proficient in Microsoft Office, Adobe Creative Suite, and various social media platforms.
  • Analytical Skills: Basic understanding of Google Analytics, including targeted advertising and demographic analysis.
  • Language Proficiency: English required; basic Spanish preferred.
  • Experience: Minimum of 2 years in a digital content creation role, with a solid grasp of industry trends.
Work Environment:
  • Ability to work on your feet for extended periods and lift up to 50 lbs.
  • Availability for flexible scheduling, including evenings and weekends.
  • On-site presence required for a minimum of three days a week.
  • Travel may be necessary for specific projects.
Sally's Core Values:
  • Passion for Quality: Commitment to the highest standards of quality and tradition.
  • Guest Commitment: Foster memorable experiences for all guests.
  • Character Strength: Uphold integrity and fairness in all actions.
  • Desire for Growth: Embrace learning and feedback to enhance skills.

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