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Digital Marketing Director

1 month ago

Palo Alto, California, United States Davita Inc. Full time
Job Title: Digital Marketing Director

Guardant Health is a leading precision oncology company focused on helping conquer cancer globally through the use of its proprietary tests, vast data sets, and advanced analytics. We are seeking a highly skilled Digital Marketing Director to lead strategic initiatives to enhance brand presence, drive lead generation, and improve customer engagement.

Key Responsibilities:

  • Develop and execute digital engagement, promotion, and content strategies for the Shield portfolio.
  • Oversee the creation and implementation of digital marketing plans to achieve business objectives.
  • Design and implement digital media plans for both consumers and healthcare professionals (HCPs), ensuring efficient budget use to promote Shield.
  • Advance digital MarTech solutions to create an integrated digital ecosystem targeting various customer segments.
  • Establish and enhance customer experiences across multiple channels, using a test-and-learn approach to optimize customer journeys.
  • Manage multi-channel lead generation initiatives in collaboration with sales, including paid media, content marketing, and social media.
  • Develop a comprehensive social media strategy that aligns with brand marketing objectives and target audiences.
  • Refine KPIs and optimize budgets and campaigns for paid media (Display, SEM).
  • Lead agency teams to execute content and campaign strategies while managing client relationships and driving performance.
  • Collaborate with the analytics team to automate KPI reporting and standardize campaign measurement for both consumer and HCP campaigns.
  • Inspire and coach the digital marketing team to achieve peak performance.

Requirements:

  • 7+ years of digital marketing, media, and social marketing experience.
  • 5+ years of leadership experience in marketing operations, ecommerce, or a related field, with a focus on digital marketing strategy, execution, and analysis.
  • Proven track record in leading successful social media and digital marketing campaigns across platforms, collaborating with cross-functional teams and agencies.
  • Expertise in Paid Media (Display, SEM); Adobe Creative Cloud experience is a plus.
  • Strong knowledge of social media platforms, algorithms, and best practices.
  • Demonstrated success in implementing MarTech stacks and marketing automation platforms (e.g., Salesforce Marketing Cloud, Pardot).
  • Experience in customer segmentation, marketing workflows, automation, and customer journey design.
  • Authorization to work in the U.S. without sponsorship.

Preferred Qualifications:

  • Master's degree in Business Administration or field related to job duties.
  • Experience in direct-to-consumer and HCP marketing.
  • Marketing experience in a diagnostics and/or life sciences organization.
  • Prior experience managing media is a plus.

Education:

  • Minimum of a Bachelor's degree in Business Administration, Marketing, Computer Science, Information Systems, or field related to the essential duties of the job.
  • MBA (or equivalent) is preferred.

Additional Information:

Guardant Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Guardant Health is committed to providing reasonable accommodations in our hiring processes for candidates with disabilities, long-term conditions, mental health conditions, or sincerely held religious beliefs. If you need support, please reach out to Peopleteam@guardanthealth.com.