B2B Events Marketing Lead

2 weeks ago

Fort Lauderdale Florida, United States Informa Connect Full time
POSITION OVERVIEW:
This is a remarkable opportunity for a motivated and enthusiastic marketing professional to become part of the dynamic and rapidly evolving U.S. Medical Aesthetics division, which includes content-rich events, a publication, and an online educational platform.

Reporting directly to the Marketing Director, the B2B Events Marketing Lead will play a crucial role in formulating a comprehensive marketing strategy and executing all marketing initiatives to support the Group's diverse portfolio of trade shows, conferences, societies, and media, while achieving attendance, sales, and revenue objectives.


KEY RESPONSIBILITIES:


Collaborate with the Senior Marketing Manager to craft strategies that effectively promote brands and their respective content across social media, digital, and print channels, targeting potential attendees, subscribers, members, exhibitors, sponsors, and advertisers within assigned brands, while also supporting initiatives in other brands as necessary.


Design and oversee the complete strategy and execution process for marketing a brand and/or event, encompassing the planning phase, and managing pre-event, during-event, and post-event marketing acquisition and nurturing campaigns.

Accountable for producing engaging, content-driven copy for marketing materials, including website content, emails, and social media posts.

Comprehend the unique value propositions and USPs of each brand, crafting persuasive, benefits-oriented copy that resonates with target audiences; leverage data and analytics to assess the effectiveness of written content.


Collaborate closely with creative and digital teams, utilizing data and analytics to evaluate communication effectiveness and make necessary adjustments.

Ensure all marketing materials adhere to brand guidelines and expectations.


Lead the creation and implementation of the social media strategy for our brands to enhance their digital presence, boost brand recognition and engagement, and drive attendee conversion.

In partnership with the Content Team, establish content marketing calendars that align with both exhibitor and attendee campaigns.

Ensure social media serves as a revenue-generating channel integrated into the overall marketing strategy.


Alongside the Content Team, develop high-traffic content suitable for multichannel distribution across web, social media, email, PPC, and interactive events, including but not limited to videos, photography, articles, blogs, white papers, webinars, and trend reports.

Actively engage with the target audience to uncover insights that will enhance messaging and outreach strategies.

Facilitate influencer outreach initiatives, create prominent campaigns, and generate post-event reports.

Collaborate with the marketing team to enhance user experience prior to events.


Work with a broader team to design on-site features, activities, and programs that ensure exceptional customer satisfaction and retention.


Monitor marketing expenditures and provide monthly reports on marketing metrics and campaign performance against KPIs across all brands, including attendee conversions and revenue for events, as well as subscription data for media.

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