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Marketing Strategist

2 months ago

Orlando Florida, United States ProVal Technologies Full time
Job Summary

We are seeking a seasoned Marketing Specialist to lead our marketing and events efforts. This individual will be key in crafting and deploying marketing, community, and event initiatives that appeal to our target audience.

Key Responsibilities
  • Craft and execute marketing plans to enhance our brand's visibility and drive inbound sales inquiries.
  • Take ownership of marketing campaigns from their inception through completion.
  • Plan, lead, and execute all tradeshow representation for the company; identify opportunities for new events.
  • Explore various customer acquisition strategies, including content creation and management, PPC, events, webinars, social networking, lead generation efforts, and copywriting.
  • Facilitate the creation of marketing materials, ranging from digital assets to print media (swag, giveaways, etc.).
  • Track, analyze, and report on the success of our marketing initiatives, adjusting strategies as necessary based on data insights.
  • Manage annual marketing budget and provide insights on event/spend ROI.
Requirements
  • 2+ years work experience in Marketing.
  • Experience in B2B Marketing.
  • Exposure in the technology space is preferred.
  • Willingness to travel occasionally within the US for trade shows and conferences.
  • A thorough understanding of web analytics tools, website, SEO, CRM systems.
  • Strong communication skills.
Benefits
  • Great Team Culture.
  • Remote schedule.
  • Unlimited Paid Time Off.
  • Opportunity for Growth and Advancement.
  • Health and Dental Coverage.
  • 401k with Company Match (up to 4%).