Business Development Liaison
5 days ago
We are seeking a highly motivated and experienced Business Development Physician Liaison to join our esteemed cardiology practice, Connected Cardiovascular Care Associates, serving the Dallas and Rockwall areas.
Job Summary:This position requires travel 2-3 days a week to meet with referral sources to foster collaborative relationships. The primary objective is to implement targeted marketing campaigns, build strong relationships with referring physicians, and actively engage with the local communities to expand our patient base.
Responsibilities:- Develop and execute effective field marketing strategies and campaigns to promote our cardiology practice in the Dallas and Rockwall areas.
- Collaborate with the marketing team to create compelling content, including brochures, presentations, and promotional materials, that effectively communicate the value and benefits of our cardiology services to the target audience.
- Identify and establish strong relationships with referring physicians, primary care providers, and healthcare professionals in Dallas and Rockwall to drive patient referrals and foster collaborative partnerships.
- Plan and organize local events, health fairs, and community outreach programs in both locations to increase awareness of our cardiology practice and educate the public about cardiovascular health.
- Conduct thorough market research and analysis specific to Dallas and Rockwall to identify opportunities, market trends, and competitive intelligence to inform marketing strategies and tactics.
- Utilize various marketing channels, including digital platforms, social media, email marketing, and print media, to deliver targeted messaging and drive patient engagement in both Dallas and Rockwall.
- Measure and analyze the effectiveness of marketing initiatives, track key performance indicators (KPIs), and provide regular reports on marketing campaign results and return on investment (ROI) for both locations.
- Stay up-to-date with industry developments, advancements in cardiology, and competitor activities in both Dallas and Rockwall to adapt marketing strategies accordingly.
- Collaborate closely with internal stakeholders, including physicians, practice managers, and administrative staff, in both locations to ensure alignment of marketing efforts with practice goals and objectives.
- Bachelor's degree in Marketing, Business Administration, or a related field (or equivalent experience).
- Healthcare background preferred but not required.
- Proven track record of successful field marketing experience, preferably within the healthcare industry or a cardiology practice.
- Strong understanding of marketing principles and strategies, with demonstrated expertise in developing and implementing effective marketing campaigns.
- Knowledge of cardiology terminology, procedures, and services is highly desirable.
- 401(k)
- 401(k) matching
- Dental insurance
- Disability insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Monday-Thursday, 8:30 am-5 pm and Friday 8:30 am - 3 pm. No weekends or after hours.
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