Product Marketing Manager

3 weeks ago


New York, New York, United States Tik Tok Full time

Job Title: Product Marketing Manager - Branding Agency

Job Summary:

We are seeking a highly skilled Product Marketing Manager to join our Branding Agency team at TikTok. As a Product Marketing Manager, you will be responsible for developing and executing go-to-market strategies for our branding advertising solutions.

Responsibilities:

  • Develop and execute go-to-market strategies for branding advertising solutions
  • Partner with sales teams to understand user pain points and develop business requirements
  • Lead market understanding, opportunity assessment, competitive analysis, and customer feedback
  • Represent the vertical and market with Product Management and engineering

Qualifications:

  • BA/BS degree
  • 5+ years of experience in product marketing, product strategy, or product management with advertising technology products
  • 5+ years of significant experience in a specific industry vertical
  • Experience partnering with and influencing product teams and/or engineering to represent market requirements
  • Experience partnering with and influencing sales teams and developing go-to-market strategies

About TikTok:

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe, and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.

We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws.



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