Channel Marketing Strategist

22 hours ago


Maumee, Ohio, United States Fiberon Full time
Job Description

As a Channel Marketing Specialist, you will be responsible for driving wholesale business growth through strategic go-to-market initiatives. In this role, you will lead and manage programs that drive loyalty to the Outdoors brand and wholesale channel partners.

Key Responsibilities:
  • Lead dealer, builder, and contractor programs, including program strategy, requirements, and enhancements, promotions, and other marketing initiatives to drive growth.
  • Develop and execute promotions that grow Outdoors product sales and drive brand loyalty.
  • Support the development and review of custom marketing literature and merchandising aids for assigned districts and channel partners.
  • Manage local and regional shows, events, and customer engagements for all Outdoors brands, ensuring brand representation, product assortment, and customer engagement at all events.
  • Create and manage local and regional tradeshow strategy for all Outdoors brands by collaborating cross-functionally internally and externally with tradeshow vendors.
  • Manage Tradeshow Kit/Tabletop Package Strategy for all Outdoors brands.
  • Responsible for managing project budgets and marketing spend for assigned projects.
  • Prepare and present project updates to internal and external project stakeholders.
  • Manage outside agencies and vendors as needed.
  • Collaborate with assigned districts and key customers on field requests for marketing support.
  • Support other marketing and sales initiatives as needed.
Benefits:
  • All the insurance coverage you'd expect, including medical, dental, vision, life insurance, flexible spending accounts, wellness programs, 401(k), and a bonus program.
  • Scholarship program for children of employees.
  • Annual merit and incentive programs.
  • Charitable gift matching.
  • Adoption Assistance.
Employee Perks:
  • Culture committed to work-life balance.
  • Programs in place to support professional development and career growth.
  • Stock purchase program and charitable gift matching.
  • Associate Purchase Program on All Fortune Brands Products.
  • Wear your jeans to work.
Work Life Balance:
  • Travel and expense reimbursement program.

Qualifications:

  • Bachelor's degree in marketing or communications.
  • 5+ years of experience in marketing, advertising, or event marketing/trade shows.
  • Proficient in Microsoft Office Suite.
  • Strong project management skills managing both traditional and digital-based marketing tools.
  • Ability to work with complex products and attention to detail.

Preferred Qualifications:

  • Background in both B2C and B2B (channel) marketing.
  • Experience in building products category.
  • Experience with Project Management and Marketing Production.
  • Creative and strategic mindset that works well in fast-paced cross-functional team environments.


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