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Channel Marketing Specialist
2 months ago
As a Channel Marketing Specialist at Fortune Brands, you will play a critical role in driving wholesale business growth through strategic go-to-market initiatives. This position requires a strong understanding of marketing principles and the ability to develop and execute programs that drive loyalty to the Outdoors brand and wholesale channel partners.
Key Responsibilities- Lead dealer, builder, and contractor programs, including program strategy, requirements, and enhancements, promotions, and other marketing initiatives to drive growth.
- Develop and execute promotions that grow Outdoors product sales and drive brand loyalty.
- Support the development and review of custom marketing literature and merchandising aids for assigned districts and channel partners.
- Manage local and regional shows, events, and customer engagements for all Outdoors brands, ensuring brand representation, product assortment, and customer engagement at all events.
- Create and manage local and regional tradeshow strategy for all Outdoors brands by collaborating cross-functionally internally and externally with tradeshow vendors.
- Manage Tradeshow Kit/Tabletop Package Strategy for all Outdoors brands.
- Responsible for managing project budgets and marketing spend for assigned projects.
- Prepare and present project updates to internal and external project stakeholders.
- Manage outside agencies and vendors as needed.
- Collaborate with assigned districts and key customers on field requests for marketing support.
- Support other marketing and sales initiatives as needed.
- Bachelor's degree in marketing or communications.
- 5+ years of experience in marketing, advertising, or event marketing/trade shows.
- Proficient in Microsoft Office Suite.
- Strong project management skills managing both traditional and digital-based marketing tools.
- Ability to work with complex products and attention to detail.
- Background in both B2C and B2B (channel) marketing.
- Experience in building products category.
- Experience with Project Management and Marketing Production.
- Creative and strategic mindset that works well in fast-paced cross-functional team environments.
Fortune Brands offers a comprehensive benefits package, including robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits, inclusive fertility/adoption benefits, and more.
We are an equal opportunity employer and are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at [insert contact information].
