Channel Marketing Manager

2 weeks ago

Maumee, United States Fiberon Full time

Job Description

As the Retail Channel Marketing Manager , you will be managing a team of retail marketing specialists and be responsible for the implementation and execution of retail channel-specific marketing strategies across our well-known brands Therma-Tru, Larson, Fiberon, Fypon, and Solar Innovations.

You will be working on cross-functional teams including Category Management, Digital/eBusiness, Sales, Marketing Services and Brand Management to achieve business goals with our retail partners, Lowe’s, The Home Depot, and Menards.

The ideal candidate will be a people leader and have a strong understanding of retail marketing in retail stores. You will have previous omnichannel and business-to-consumer experience, including a strong background in building relationships. You will also be able to travel approximately 3-5 times per quarter to customer locations.

Position location – This position is eligible for a hybrid schedule based out of Maumee, OH. Onsite days will be Tuesday, Wednesday, Thursday.

RESPONSIBILITIES

  • Collaborate with category management teams to identify and implement growth initiatives within our current product portfolio as well as expansion areas.
  • Partner with sales, category management, digital/eBusiness, marketing services and brand management in the areas of:
    • Growth initiatives
    • Program development and implementation.
    • Research including competitive insights and recommendations.
    • Presentations and training delivery on new and existing products
  • Build and maintain channel expertise through field travel, attendance at industry events, competitive analysis and close collaboration with sales and business unit partners.
  • Develop retail channel plans directly tied to joint business planning shared objectives.
  • Engage with the digital/eBusiness team to execute cohesive online and in-aisle shopping experiences.
  • Lead channel marketing Product Line Review (PLR) strategy and presentation to merchants.
  • Provide input to brand, merchandising and commercialization teams to ensure they align with the overall channel strategy and drive the best possible customer experience within specific accounts.
  • Manage retail marketing team to ensure strategy alignment, execute resets, promotions, and planogram management.
  • Measure and analyze channel data relating to program/promotional effectiveness and make improvements based on insights.
  • Partner with marketing services to ensure development of materials to drive product launches, promotions, key marketing campaigns, programs within channel and customer-specific marketing.

Qualifications:
Qualifications

BASIC QUALIFICATIONS:

  • Bachelor’s degree in marketing, business, or related field.
  • Minimum of five (5) years of sales and or marketing experience.
  • Experience managing and developing talent within the team.
  • Demonstrated ability to influence, collaborate and build trust.
  • Demonstrated solid financial acumen, analytical skills, and problem-solving ability.
  • Ability to dive into consumer insights and develop key strategies and tactics to target consumers.
  • Demonstrated ability to communicate effectively with all levels of the business and in front of customers.
  • Proven ability to drive strategy and execution across multiple product categories within the retail channel.
  • Proven success in driving change with results in a matrix organization.
  • Self-starter with ability to get up to speed quickly and collaborate cross-functionally.
  • Proficiency with Microsoft Office Suite.

PREFERRED QUALIFICATIONS:

  • Channel experience.
  • Experience within the Consumer/Durable Goods industry.

Additional Information

At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: Plumbing, Doors and Security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at fbin.com to learn more.

Equal Employment Opportunity

FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations

FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at fbinleave.fbhs@fbin.com and let us know the nature of your request along with your contact information.

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