Customer Advocacy Manager

5 days ago

Ohio City, Ohio, United States 8x8 Full time
About the Role

We are seeking a highly skilled Customer Advocacy Manager to join our team at 8x8. As a key member of our customer marketing team, you will be responsible for building and maintaining strong relationships with our existing and new customer base.

Key Responsibilities
  • Develop and execute customer advocacy strategies to drive engagement and retention of our customers.
  • Collaborate with sales teams to identify and develop customer success stories and case studies.
  • Secure customer participation in high-profile speaking opportunities, customer spotlight videos, and peer-to-peer reference calls.
  • Develop and implement customer relationship marketing touch points to drive upsell, cross-sell, and retention of products.
  • Launch and nurture a global customer advocacy program.
  • Coordinate customer reference activities and assets, including reference calls and 1:many reference forums.
  • Navigate and engage with 8x8 customer accounts to create multiple customer relationships per account.
  • Grow reference accounts by improving engagement rates and driving advocacy from customers that were not participating previously in reference and advocacy activities.
Requirements
  • Bachelor's degree and 5+ years of real-world customer marketing experience in SaaS.
  • Strategic and tactical capabilities to analyze the market, competitors, and company, and execute at the detailed level.
  • High energy with the ability to establish meaningful relationships with our customers in an extremely dynamic, diverse environment.
  • Outstanding communicator with the ability to build relationships, influence across all levels, and drive smart decision-making.
  • Impeccable organizational skills, a strategic thinker with a keen eye for detail and time management.
  • Ability to provide clear, structured, and strategic customer engagement plans.
Preferred Qualifications
  • Previous experience in launching an advocacy program.
  • CCaaS customer relationship building experience.
  • Fluency in Google Suite, Figma, Asana, Influitive or a similar advocacy platform, ReferenceEdge and CMS tools.

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