Salesforce Marketing Cloud Administrator

2 weeks ago

Amherst, Massachusetts, United States University of Massachusetts Amherst Full time
Job Summary

The University of Massachusetts Amherst seeks a highly skilled Salesforce Marketing Cloud Administrator to join its team. As a technical lead for Salesforce and Marketing Cloud platforms, this individual will design user journeys for engaging prospective students and beyond, ensuring data integrity and leveraging Salesforce data for mass communications.

Key Responsibilities
  • Configure and administer the Salesforce platform to support projects, staying up to date on new features and releases.
  • Apply technical knowledge and CRM administration experience to help design creative and feasible solutions.
  • Participate in business process analysis and project management sessions, developing and delivering key technical components of CRM strategy while aligning processes with configuration and innovative techniques.
  • Build customized dashboards and actionable reporting to support business requirements, collaborating with internal CRM team members and working closely with CRM Data Analysts to ensure seamless technical integrations and meet project goals.
  • Provide end-user support for Salesforce applications, communicate system changes, resolve issues promptly, and ensure customer satisfaction.
  • Maintain high standards of data accuracy, system reliability, and operational consistency within the CRM environment.
  • Collaborate with Information Technology division, stakeholders, and cross-functional teams to source data, manage technical initiatives in support of recruitment and mass communications.
  • Manage configuration updates for communicators and recipients across business units, ensuring compliance with security settings and user access.
  • Responsible for departmental work associated with managing data used for communications.
  • Manage a team of student workers to ensure data integrity.
Requirements
  • Bachelor's degree and three (3) years of related experience.
  • Demonstrated ability to understand interconnected data sources, CRM data structure, and the flow of data to integrated communications platforms.
  • Excellent project management skills.
  • Strong communication and interpersonal skills.
  • Strong analytical skills.
  • Strong customer service skills with a demonstrated customer-centric approach.
Preferred Qualifications
  • Experience using Marketing Cloud Email Studio.
  • Marketing Cloud administration certification.
  • Proficiency with Service/Sales Cloud.
  • Proficiency with Tableau or equivalent data visualization tool.
  • Proficiency with Dell Boomi or similar ETL tool.
Work Environment

This position has the opportunity for a hybrid work schedule, which is defined by the University as an arrangement where an employee's work is regularly performed at a location other than the campus workspace for a portion of the week.

As this position falls within the Professional Staff Union, it is subject to the terms and conditions of the Professional Staff Union collective bargaining agreement.

The University of Massachusetts Amherst is an equal opportunity employer and welcomes applications from diverse candidates.

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