Digital Marketing Specialist

3 weeks ago


St Louis, Missouri, United States Guarantee Electrical Full time
Job Summary

Guarantee Electrical is seeking a highly skilled Digital Marketing Coordinator to manage and execute online marketing strategies that enhance the company's online presence, boost brand awareness, and drive revenue.

Key Responsibilities
  • 40% Digital Marketing: Manage and oversee various digital marketing channels, including email campaigns, blog, social media, advertisements, and website.
  • 10% Professional Writing & Content Development: Work closely with the marketing team to write and edit compelling, well-researched externally facing content for the company's projects.
  • 10% Strategy: Develop and implement digital marketing tasks to achieve company marketing goals and objectives.
  • 10% Branding: Assist with maintaining the Guarantee Electrical brand identity and provide consistent quality control and proofreading for brand standards across all digital channels.
  • 10% Analytics: Analyze metrics and monitor digital campaign performance, website traffic, and social media engagement.
  • 5% Research: Conduct market research to identify new opportunities and insights related to digital marketing efforts.
  • 5% Employment Branding/HR Partnership: Support the marketing team with developing digital collateral to support the needs for Human Resources to develop and reinforce an employment brand.
  • 5% Photography, Videography & Design: Coordinate the use of various forms of photography, videography, and graphic design elements.
  • 5% Relationships: Maintain relationships with vendors and partners to ensure effective execution of digital marketing strategies.
Requirements
  • Bachelor's Degree in marketing, communications, journalism, business, or related field of study (or equivalent experience)
  • Minimum of 5 years' experience working in digital marketing, and/or marketing and communications
  • Minimum of 3 years' experience working in Construction, Engineering and/or Architecture industries


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