Marketing Specialist, Local Experience

19 hours ago


St Louis, Missouri, United States Build-A-Bear Full time
Job Title: Specialist, Local Marketing

At Build-A-Bear, we're passionate about creating unique experiences and memorable connections. Our mission is to add heart to life by developing innovative marketing strategies that drive foot traffic to our corporate locations.

The Specialist, Local Marketing will play a critical role in driving local and mall marketing initiatives, leading marketing efforts for store grand openings, remodels, and closures. This role will collaborate with internal teams to ensure seamless marketing integration for pop-ups, seasonal, and new store openings.

Key Responsibilities:

  • Develop and execute comprehensive marketing plans to drive brand awareness
  • Coordinate with mall marketing contacts to ensure effective marketing strategies
  • Support field teams with local marketing requests and collaborate with high-volume and tourist locations to ensure visibility
  • Work with the Experiential Marketing team to amplify local window displays and signage

Requirements:

  • 1-2 years of marketing experience, preferably in event planning, grand openings, or tourism marketing
  • Proficiency with Microsoft Office

Preferred Qualifications:

  • Bachelor's degree in Marketing or a related field
  • Project Management experience
  • 3+ years of marketing experience in event planning, grand openings, or tourism marketing

Behavioral Traits for Success:

  • Strong communication and collaboration skills
  • Ability to work within established standards and guidelines
  • Develops strong job knowledge and competency
  • Strong commitment to tasks being completed correctly and on time

Working Environment:

  • Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
  • Hybrid work schedule
  • Corporate Office located in St. Louis, MO
  • 15% domestic travel

Performance Metrics:

  • Decision-making, judgment, and execution
  • Deadlines, accuracy, and quality
  • Communication
  • Collaboration and coordination
  • Marketing results
  • Responsiveness
  • Stakeholder Feedback


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