Marketing Specialist, Local Experience
19 hours ago
At Build-A-Bear, we're passionate about creating unique experiences and memorable connections. Our mission is to add heart to life by developing innovative marketing strategies that drive foot traffic to our corporate locations.
The Specialist, Local Marketing will play a critical role in driving local and mall marketing initiatives, leading marketing efforts for store grand openings, remodels, and closures. This role will collaborate with internal teams to ensure seamless marketing integration for pop-ups, seasonal, and new store openings.
Key Responsibilities:
- Develop and execute comprehensive marketing plans to drive brand awareness
- Coordinate with mall marketing contacts to ensure effective marketing strategies
- Support field teams with local marketing requests and collaborate with high-volume and tourist locations to ensure visibility
- Work with the Experiential Marketing team to amplify local window displays and signage
Requirements:
- 1-2 years of marketing experience, preferably in event planning, grand openings, or tourism marketing
- Proficiency with Microsoft Office
Preferred Qualifications:
- Bachelor's degree in Marketing or a related field
- Project Management experience
- 3+ years of marketing experience in event planning, grand openings, or tourism marketing
Behavioral Traits for Success:
- Strong communication and collaboration skills
- Ability to work within established standards and guidelines
- Develops strong job knowledge and competency
- Strong commitment to tasks being completed correctly and on time
Working Environment:
- Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
- Hybrid work schedule
- Corporate Office located in St. Louis, MO
- 15% domestic travel
Performance Metrics:
- Decision-making, judgment, and execution
- Deadlines, accuracy, and quality
- Communication
- Collaboration and coordination
- Marketing results
- Responsiveness
- Stakeholder Feedback
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