Trade Marketing Manager at Zeitverlag
2 weeks ago
As a Trade Marketing Manager at Zeitverlag, you will be responsible for developing and implementing advertising measures to promote the sale of ZEIT and ZEIT Magazine in retail. Your goal is to maximize the visibility of our titles at the point of sale and develop strategic measures to promote sales.
Your Key Responsibilities:
- Conceptualize and manage integrated above and below-the-line campaigns to promote the sale of ZEIT titles, including advertisements, out-of-home, audio spots, and digital spots.
- Collaborate closely with the field sales team to develop strategic measures to promote sales and strengthen brand presence.
- Conceptualize and create advertising materials, such as goodies and retailer gifts, to expand retailer loyalty.
- Develop professional sales materials, including PowerPoint presentations, to provide our sales partners with compelling arguments for selling our products.
- Evaluate and monitor advertising measures using relevant metrics to optimize the effectiveness of marketing strategies and achieve target goals.
Your Ideal Profile:
You have a degree in business administration with a focus on marketing and trade or a comparable education. You have relevant experience in advertising or trade marketing and are passionate about the trade industry. You are open-minded, creative, and have strong communication and presentation skills.
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