Marketing Director

4 days ago

Albuquerque, New Mexico, United States D.R. Horton Full time
Marketing Manager Job Description

About the Role:

The Marketing Manager will be responsible for developing and executing a comprehensive strategic marketing plan for the division, ensuring brand consistency and driving business growth.

Key Responsibilities:

  • Coordinate advertising and public relations with the ad agency for current communities
  • Direct and participate in the design of flyers, direct mail pieces, and other marketing collateral in coordination with the ad agency and sales representatives
  • Coordinate the selection of model options
  • Manage the maintenance of branding and compliance of model homes, advertising, signage, brochures, public relations, invoices
  • Oversee the marketing of all active and upcoming communities and approve marketing materials such as ad campaigns, press releases, website designs, e-blast campaigns, logos, direct mail campaigns, etc.
  • Hire and manage all vendors for model home openings within local division and corporate requirements
  • Identify and prioritize marketing objectives, including managing effective marketing campaigns–digital and on site
  • Manage online branding and communication efforts through the company's website, mobile, and email marketing campaigns
  • Support a wide range of digital and traditional marketing needs for the division including strategy, planning, targeting, implementation, reporting and/or optimizing
  • Analyze and interpret user journey data to improve the customer experience
  • Review performance of the website and track campaign reporting to manage revenue, costs, and ROI
  • Manage reports and dashboards to provide detailed tracking of marketing programs across various channels as well as measuring, monitoring and optimizing the funnel from inquiry to closed opportunity
  • Maintain model homes after model opening, including coordinating the cleaning, plant maintenance, and landscape maintenance of the model complex
  • Work closely with model merchandisers, landscape architects, on-site superintendents, and other pertinent personnel
  • Communicate with various departments to improve products and company image
  • Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

Requirements:

  • Bachelor's degree from a four-year college or university
  • Four to six years of digital marketing experience and/or training
  • Advanced knowledge of SEM including meta tags, Panda and Penguin optimization algorithms, and PPC management
  • Advanced Knowledge of MLS and realtor sites such as Zillow and
  • Expert knowledge in Google Analytics, social media sites, Adobe Creative Suite to include InDesign, Photoshop, photography and video editing software
  • Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DRH applications
  • Proficiency with MS Office and email
  • Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear

Preferred Qualifications:

  • Master's degree in Advertising/Marketing/Communications preferred
  • New home sales marketing experience preferred
  • Strong written and verbal communication skills
  • Creative thinking

About D.R. Horton:

D.R. Horton is a Fortune 500 company and one of the largest homebuilders in the U.S. We are committed to building quality homes and providing exceptional customer service.

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