GTM Campaign Manager

2 weeks ago

Seattle, Washington, United States PitchBook Full time
About the Role:

The Marketing team at PitchBook is a critical component of the company's growth strategy, utilizing various tactics to support Sales and Customer Success departments in expanding and retaining our client base.

The Marketing team is responsible for all demand generation efforts, executing engaging campaigns, effective product marketing strategies, and attending client and trade-show events.

The GTM Campaign Manager is laser-focused on expanding revenue and retaining customers within our existing customer base.

This role will use data and insights about our customers, the market, and win/loss analysis to inform the development and deployment of effective expansion, retention, and restarts marketing programs.

This position will also support account-based marketing strategies, working in partnership with performance marketing and campaigns teams to execute programs.

This role will partner closely with the Sales Enablement team to inform existing business sales enablement strategy and upsell opportunities.

Collaboration is key - partnering with Demand Generation, Campaigns, Performance Marketing, Customer Success, and more.

This position requires a savvy marketer who wants to continually test, learn, lean on the data, and collaborate across functions to find new and innovative ways of reaching, supporting, expanding, and retaining our customer base.

Primary Job Responsibilities:
  • Develop and implement marketing programs and initiatives in support of customer expansion, retention, and restarts
  • Drive outsized improvements in net renewal rate within our core customer base
  • Partner closely with Customer Success to understand their needs in relation to expansion and retention of customers and identify and deploy program and initiatives for marketing to support their efforts
  • Partner closely with Demand Generation to support initiatives fueling the pipeline for growth of existing customers by segment
  • Serve as a marketing expert for existing customers' needs, working in close partnership with teams across marketing and the broader organization to influence campaigns and programs
  • Utilize data-driven decision making to influence future marketing programs and initiatives to drive expansion and retention of our customers
  • Define, develop, and measure against objectives, measurement milestones, metrics, and KPIs for initiatives and programs, regularly reporting results to leadership across marketing and cross-functional partners
  • Build and maintain close partnerships with the broader Marketing organization (Web, Digital, Marketing Ops, Program Management, and Content Strategy) to best leverage available channel mix and partner on decisions to achieve target KPIs
  • Monitor industry trends and stay up to date on new technology and techniques, especially those specific to your customer segment/s
  • Support the vision and values of the company through role modeling and encouraging desired behaviors
  • Participate in various company initiatives and projects as requested

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