GTM Campaigns Summer Internship Opportunity
1 week ago
The Marketing department at PitchBook Data is a critical component of the company's growth strategy, utilizing various strategies to support Sales and Customer Success departments in growing and retaining the client base. The GTM Campaigns team is comprised of new sales, customer marketing, and international campaign managers who develop and execute the company's go-to-market approach in collaboration with channel owners and stakeholders to generate demand, engage, and renew customers, and ultimately grow market share with the platform and data offerings.
Job Responsibilities- Participate in strategy discussions with internal and external stakeholders and campaign brief-in processes
- Serve as project manager for various full-funnel campaign tactics, collaborating with stakeholders, reviewing assets in concert with campaign managers, and ensuring that projects stay on schedule
- Ensure effective and timely hand-off of deliverables between teams by consistently moving campaign tactics forward with channel owners after campaign assets have been completed in creative
- Measure the performance of campaigns across benchmarks and KPIs. Recommend optimizations to improve performance where necessary
- Create a proposed brief for an evergreen campaign program to engage student-license types. This should include but not be limited to conducting audience discovery and research to understand the specific needs and behaviors of this segment, validating this approach with key stakeholders to ensure alignment, and establishing measurable campaign metrics to track engagement and effectiveness over time
- Meet with at least one representative from each of the teams within the Marketing department to learn how the various roles and responsibilities intersect
- Currently enrolled as a junior in a higher education program (college or university): Marketing, Business, and related majors preferred
- To be considered for the intern position, applicant must be legally authorized to work in the United States on a full-time basis upon hire
- PitchBook will not consider candidates for this position who require sponsorship for employment visa status now or in the future (e.g., H-1B status)
- Basic knowledge of marketing principles and trends
- Interest in gaining B2B marketing experience
- Interest in collaborating across a large Marketing department
- Prior collaboration or project management experience working across teams
- Enjoy working with a team, but can also work independently
- Ability to communicate multi-faceted campaigns and strategies to stakeholders
- Asana experience preferred, but any project management tool experience welcome
- Understanding of CRMs and marketing automation platforms preferred
- Detail-oriented, curious, and innovative
- Proficiency with the Microsoft Office suite including in-depth knowledge of Outlook, Word, and Excel with the ability to pick up new systems and software easily
PitchBook Data offers a comprehensive benefits package, including physical, emotional, social, and financial health benefits. The company also provides robust training programs on industry and soft skills, employee resource groups, company-wide events, and a monthly transportation stipend for interns working 40 hours/week.
Please note that the above PitchBook Data benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment.
CompensationThe annual hourly rate for this internship is $22/hour.
Working ConditionsPitchBook Data believes that its business and culture are strongest when employees work together in person. However, the company also recognizes the importance of flexibility and allows for remote work arrangements. The current expectation for this role is that you are working in the office 5 days/week and that you are in the office full-time during the training period, for which the length varies by role.
During an initial phone screen, the team will discuss expectations for this specific position.
The job conditions for this position are in a standard office setting. Employees in this position use PC and phone on an ongoing basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.
Life at PitchBook DataPitchBook Data is consistently recognized as a Best Place to Work and its culture is at the heart of its success. The company believes that proactively seeking out different points of view, listening to others, learning, and reflecting on what has been heard creates a sense of belonging within PitchBook Data and strengthens the PitchBook Data community.
We are excited to get to know you and your background. Concerned that you might not meet every requirement? We encourage you to still apply as you might be the right candidate for the role or other roles at PitchBook Data.
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