Senior Campaigns Manager

1 week ago

Seattle, Washington, United States Circle Full time
About Circle

Circle is a financial technology company at the forefront of the emerging internet of money, where value can flow like other digital data - globally, nearly instantly and less expensively than legacy settlement systems.

This groundbreaking new internet layer opens up previously unimaginable possibilities for payments, commerce, and markets that can help raise global economic prosperity and enhance inclusion.

Our infrastructure - including USDC, a blockchain-based dollar - helps businesses, institutions, and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.

What You'll Be Part Of

Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions.

Speed and efficiency are motivators for our success, and our employees live by our company values:

  • Multistakeholder: dedication and commitment to our customers, shareholders, employees, and families, and local communities.
  • Mindful: respectful, an active listener, and paying attention to detail.
  • Driven by Excellence: driven by our mission and our passion for customer success, which means we relentlessly pursue excellence, do not tolerate mediocrity, and work intensely to achieve our goals.
  • High Integrity: open and honest communication and holding ourselves to very high moral and ethical standards, rejecting manipulation, dishonesty, and intolerance.
What You'll Be Responsible For

Circle is seeking a dynamic and experienced Senior Developer Marketing Manager to join our Demand Generation team.

The ideal candidate will spearhead demand generation strategies for our Web3 Services products, Circle Infrastructure products, and manage the execution of demand generation tactics for product initiatives.

Success of this role depends largely on the ability to effectively collaborate with cross-functional teams, including developer marketing, product marketing, and product teams.

What You'll Work On

Drive demand generation for our Web3 Services Products, optimizing strategies to reach and engage our target audience.

Create awareness and adoption with developers within our suite of product offerings through campaign efforts.

Manage product launches, coordinating with multiple internal teams to ensure a smooth and successful rollout.

Collaborate closely with the developer marketing team, product marketing, and product teams to align on strategies and goals.

Develop and execute comprehensive marketing plans and campaigns for our product based on our goals & OKRs.

Monitor industry trends and competitive landscape to inform marketing strategies.

Measure and report the performance of all developer demand generation initiatives and assess them against goals (ROI and KPIs).

Foster strong relationships with key stakeholders within the company and in the developer community.

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