Field Marketing Specialist

2 weeks ago


Charleston, West Virginia, United States 80Twenty Full time

80Twenty is a specialized marketing recruitment agency that connects innovative companies with outstanding talent.

Our thriving SaaS client is in search of a Field Marketing Manager to collaborate with them on various initiatives. They are a leader in enterprise, low-code AI workflow automation, partnering with some of the most recognized brands in the industry.

This position offers a hybrid work model, requiring in-office presence a few days a week initially, with flexibility thereafter. Candidates should possess several years of experience in field marketing within the B2B SaaS sector.

Key Responsibilities:

Strategic Planning & Execution:

  • Design and execute effective field marketing programs utilizing data-driven methodologies.
  • Align with sales team objectives to enhance pipeline and revenue generation.
  • Implement strategies to attract new prospects and cultivate existing customer relationships.

Comprehensive Campaign Management:

  • Develop and execute fully integrated marketing campaigns that yield sales results.
  • Leverage various channels including digital, social media, public relations, events, and email.
  • Support account-based marketing strategies and initiatives.
  • Maintain a strong presence at industry events, including trade shows and conferences.

Sales Collaboration:

  • Work closely with sales teams and leadership.
  • Engage in sales meetings, planning sessions, and quarterly reviews to ensure strategic alignment.

Qualifications:

  • 3–5 years of experience in field marketing, particularly in B2B SaaS or enterprise software.
  • Proficient in campaign management, message refinement, and understanding customer personas.
  • Demonstrated success in field marketing, with a strong focus on collaboration with sales teams.
  • Experience in B2B SaaS event marketing.
  • Proven track record of executing marketing campaigns that drive pipeline growth.
  • Familiarity with Salesforce CRM.
  • Adept at managing multiple projects and campaigns simultaneously.
  • Self-driven, capable of working independently, and proactive in problem-solving.


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