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Field Marketing Specialist
2 months ago
80Twenty is a specialized marketing recruitment agency that connects high-growth organizations with outstanding talent.
Our thriving SaaS client is in search of a Field Marketing Manager to collaborate with them, focusing on driving impactful marketing initiatives. They are recognized as a leader in low-code AI workflow automation, partnering with some of the most prominent brands in the industry.
This position is hybrid, requiring in-office presence a few days a week initially, transitioning to a flexible schedule thereafter. Candidates should possess several years of field marketing experience within the B2B SaaS sector.
Key Responsibilities:
Strategic Planning & Execution:
- Design and implement effective field marketing strategies leveraging data insights.
- Align with sales objectives to enhance pipeline growth and lead generation.
- Develop approaches to engage new prospects and maximize opportunities with current clients.
Comprehensive Campaign Management:
- Craft and execute integrated marketing campaigns that yield sales success.
- Employ diverse tactics including digital marketing, social media, public relations, events, and email outreach.
- Support account-based marketing strategies and initiatives.
- Maintain a strong presence at industry events, including trade shows and conferences.
Sales Collaboration:
- Work closely with sales teams and leadership.
- Engage in sales discussions, meetings, and strategic planning sessions to ensure cohesive efforts.
Qualifications:
- 3–5 years of experience in field marketing, with a minimum of 3 years in B2B marketing for SaaS or enterprise software.
- Demonstrated expertise in campaign management, message refinement, and understanding customer personas.
- Proven track record in field marketing, working collaboratively with sales teams.
- Strong background in B2B SaaS event marketing.
- Experience in executing marketing campaigns that effectively drive pipeline growth.
- Familiarity with Salesforce CRM.
- Ability to manage multiple projects and campaigns simultaneously.
- Self-driven, capable of working independently, proactively resolving challenges, and taking ownership of processes with minimal oversight.