Senior Social Media Strategist

3 hours ago


Dallas, Texas, United States Critical Mass Full time
{"title": "Senior Social Media Strategist", "description": "Drive Impactful Social Media Strategies

Critical Mass is seeking a Senior Social Media Strategist to develop and execute innovative social media strategies for top-tier B2B brands. As a key member of our team, you will collaborate closely with creatives, paid social teams, and data experts to deliver integrated, high-impact strategies that engage audiences and align with broader business goals.

Key Responsibilities:
  • Lead the creation and execution of comprehensive social media strategies that integrate owned, earned, influencers, UGC, social search, and community management.
  • Develop and maintain platform relationships, staying up-to-date with platform innovations and trends.
  • Conduct comprehensive audits of social media accounts to identify optimization opportunities and drive greater engagement.
  • Collaborate with cross-functional teams to implement new tactics and engagement strategies.
  • Analyze social media performance metrics, providing insightful reports and data-driven recommendations.
  • Lead influencer programs and develop organic social media initiatives to boost brand visibility and engagement.
Requirements:
  • 6+ years of experience in a senior social strategist, content strategist, brand manager, social media manager, or similar role within the digital marketing space.
  • Experience leading social strategy for large B2B brands with demonstrated success.
  • Strong understanding of social platforms, audience behavior, and the tools and tactics available to innovate within the space.
  • Proven ability to leverage data and insights to drive strategy, ensuring that every decision is tied to measurable outcomes.
  • Expertise in working on major social platforms, analytics tools, and other digital marketing resources.
  • Demonstrated ability to collaborate with creatives and subject matter experts to turn concepts into compelling campaigns.
  • Experience managing social content calendars, influencer programs, and engaging user-generated content to drive community growth.
  • A passion for social media, with a commitment to staying ahead of industry trends and best practices.
  • Desire and proven track-record of collaborating with creative, other strategists, and client service teams.
  • Strong presentation skills.
  • Proven track record of building strong relationships with clients.
What We Offer:
  • Global maternity and parental leave.
  • Competitive benefits packages.
  • Vacation, compassionate leave, sick days, and flex days.
  • Access to online services for families and new parents.
  • Extensive winter holiday office closures.
  • Summer Fridays (off at 3:00 PM local time every Friday).
  • Diversity and Inclusion Board with 12 affinity groups.
  • Internal learning and development programs.
  • Enterprise-wide employee discounts.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com."}



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