Senior Media Strategist

1 week ago

Dallas, Texas, United States Circa - IPG DXTRA Full time
About Golin

We are a global public relations agency with a rich history of innovation and excellence. For over 60 years, we have been redefining the role of PR with creative and effective solutions that have earned us worldwide recognition and awards. Our team of experts represents some of the biggest Fortune One brands, offering a range of services including content creation, diversity equity & inclusion strategy, influencer marketing, corporate strategy, and public affairs.

Why Work for Us?

We are a global agency with a diverse and talented team of professionals working together in over 40 cities around the world. Our passion for collaboration is the key to our success, and we are committed to creating a work environment that is inclusive, supportive, and empowering. We believe that great work starts with inspired teamwork, and we are dedicated to fostering a culture of creativity, innovation, and excellence.

Job Opportunity

We are seeking a Senior Manager, Paid Media to join our Digital team in Dallas. As a key member of our team, you will work closely with our digital strategists, creatives, and analysts to identify opportunities, develop and execute paid media strategies, and create and execute marketing campaigns for a multi-national software company/tech client.

Key Responsibilities:
  • Develop and execute paid media strategies that drive business results for our clients.
  • Consistently evaluate and optimize channel health, updates, and nuances of campaigns.
  • Define and manage the execution of testing strategies for audiences, messaging, and tactical approaches across campaigns.
  • Help champion and advise fellow paid team members.
  • Share paid media best practices with colleagues and clients.
  • Manage paid advertising using measurement tools, integrating management and measurement across multiple channels and paid strategies.
  • Lead successful digital communications and engagement campaigns with measurable results across paid digital touchpoints, including social, native, video, and influencer.
  • Prepare media cost estimates and channel-specific targeting recommendations for campaigns and work with clients to secure budgets most appropriate for their paid media requirements.
  • Assist in tracking client spend and agency revenue for paid media work in the Dallas office.
  • Maintain close relationships with representatives from platforms that we regularly use to advertise on behalf of clients (e.g. Facebook, Twitter, LinkedIn) and leverage those relationships for unique client opportunities.
Growth Opportunities:

In this role, you will have direct access to seasoned professionals who will help improve your work and establish a path for you to grow within Golin long term. This role provides the exciting opportunity to create and build a new function within an established successful agency. We are committed to providing a work environment that is flexible and supportive, and we encourage our employees to explore new opportunities and pursue their passions.

Requirements:
  • 5+ years digital marketing or advertising experience.
  • Thorough knowledge of the current and future social media universe, including established and emerging channels.
  • Thorough understanding of the technical aspects of online marketing channels, including audience targeting, data feeds, pixel remarketing, platform-specific ad formats, custom audiences, URL tracking codes, etc.
  • Presentation and writing skills, leadership, client management, and cross-functional skills, budget management, and business acumen.
  • Understanding of digital and social media buying landscape and trends.
  • Excellent verbal, written, presentation, and problem-solving skills.
  • A thirst for knowledge and a desire to constantly enhance your skill set.

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