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Product Launch Marketing Expert

2 months ago

Denver, Colorado, United States Actionstep Full time
Actionstep is Looking for a Product Marketing Specialist

Join Actionstep as a Product Marketing Specialist within our market strategy team. This pivotal role involves close collaboration with our Marketing and Product Development teams to effectively convey the benefits of our offerings to clients. You will engage in cross-departmental efforts to strategize and implement new product launches, ensuring seamless adoption across the board.

Key Responsibilities:

  • Formulate launch protocols tailored for various launch types
  • Design comprehensive cross-functional launch strategies
  • Train sales teams on product functionalities
  • Guarantee marketing preparedness for product launches
  • Craft product positioning and messaging
  • Produce high-quality marketing materials and visuals
  • Assess product adoption rates and pinpoint improvement opportunities
  • Conduct thorough competitor and buyer analysis
  • Integrate findings from user research

Qualifications:

  • Minimum of 3 years in SaaS B2B Product Marketing
  • Proven experience in planning and executing product launches
  • Exceptional written and verbal communication skills
  • Strong project management capabilities
  • Self-motivated and resourceful
  • Ability to work collaboratively with diverse teams
  • Analytical approach with a results-oriented mindset

Perks:

  • Inspirational work environment
  • Flexible work arrangements
  • Team-building activities
  • Friendly and relaxed team culture
  • Opportunities for training and professional development