Head of Product Marketing Strategist

11 hours ago


Denver, Colorado, United States Frontera Health, Inc. Full time
Job Description

Frontera Health, Inc. is seeking a highly skilled Head of Product Marketing to join our team. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive product marketing strategy that aligns with our overall business objectives.

Key Responsibilities:

  • Develop and execute product marketing strategy: Create a product marketing roadmap that drives business growth and revenue.
  • Conduct market research and competitive analysis: Identify market opportunities and understand customer needs to inform product development.
  • Craft compelling product positioning: Develop clear and compelling messaging that resonates with target audiences.
  • Build and execute go-to-market plans: Lead the development and execution of go-to-market strategies for new product launches and expansions.
  • Collaborate cross-functionally: Partner with product management, sales, clinical teams, and marketing to ensure alignment and achieve product goals.
  • Measure and optimize: Establish key performance indicators (KPIs) to track product performance and make data-driven decisions to optimize marketing efforts.
  • Build and lead a high-performing team: Recruit, develop, and mentor a product marketing team to support the company's growth.

Requirements:

  • Proven track record in building and scaling product marketing functions from the ground up.
  • Deep understanding of the healthcare industry, with a preference for experience in pediatrics, early intervention, or behavioral health.
  • Strong analytical skills and ability to leverage data to inform decision-making.
  • Consumer and marketplace experience.
  • Exceptional communication and storytelling abilities to effectively convey complex information to various audiences.
  • Demonstrated ability to thrive in a fast-paced, entrepreneurial environment.
  • Experience working with AI/ML-powered products is a plus.

About Frontera Health, Inc.

Frontera Health, Inc. is a high-growth company that is revolutionizing the pediatric healthcare space with cutting-edge AI/ML technologies. We are committed to creating and maintaining a diverse, equitable, and inclusive workplace where everyone feels valued, respected, and has the opportunity to thrive.

Why Join Us?

  • Opportunity to be at the forefront of innovation in pediatric healthcare.
  • Work on challenging and impactful projects that leverage cutting-edge AI/ML technologies.
  • Collaborate with a talented and passionate team in a fast-paced and dynamic environment.
  • Make a real difference in the lives of children and families in rural communities.
  • Competitive salary and benefits package.

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