B2B Product Marketing Strategist
3 days ago
We are seeking a highly skilled B2B Product Marketing Strategist to join our team at ClearEdge3D. As a key member of our marketing team, you will be responsible for developing and implementing effective product marketing strategies that drive awareness and demand generation.
Key Responsibilities:
- Conduct market research to gather customer, prospect, and industry insights to inform marketing messaging and campaign planning
- Develop and refine buyer persona profiles for our software and workflow solutions
- Collaborate with cross-functional teams to improve product messaging and customer experience
- Identify and develop case study opportunities with customers and coordinate the development of those stories
- Produce sales-enablement materials, including product overview videos and presentation decks
- Assist in the development of marketing briefs for product launches and new release promotion
- Produce product-focused content, including videos and blog articles
- Help design and implement community management strategies with clients, prospects, and partners
Requirements:
- 3+ years of experience marketing technology products in a B2B setting
- Deep understanding of marketing theory and practice, with a focus on branding, product positioning, analytics, and value propositions
- Outstanding writing and verbal communication skills
- Experience working in the AEC industry is a plus
About ClearEdge3D:
ClearEdge3D is a subsidiary of Topcon Corporation, helping design and construction teams optimize their scan-to-BIM and verification processes with disruptive technology solutions and consulting services. Our software products feature advanced computer vision and pattern matching technologies that reduce tedious modeling and QA processes by up to 70%.
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