Marketing Director
4 weeks ago
A health services network in Delaware is seeking an experienced Marketing professional to join their staff as Director of Marketing in Newark.
About the Opportunity:
- Schedule: 3 days onsite, flexible choice of days
- Setting: Healthcare / Nonprofit
Responsibilities:
- Lead a team of marketing professionals to drive donor engagement and acquisition
- Translate enterprise donor engagement directives into actionable plans at the divisional level
- Collaborate with enterprise and divisional teams to implement targeted marketing campaigns
- Evaluate campaign performance and propose necessary adjustments
- Optimize media relationships and expenditures to support strategic objectives
- Collaborate with corporate communications on media communication strategies
- Evaluate the effectiveness of local advertising opportunities and partnerships
Qualifications:
- 10+ years of Marketing experience
- Bachelor's and/or Master's Degree in Marketing, Communications, or Public Relations
- Experience managing a small team of marketers
- Experience in Pharma, Blood Donor, other Donor, or Hospital Marketing
- Experience working with multiple locations and remote teams
- Strong leadership and management skills
- Ability to quickly learn and adapt to the blood business
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