Marketing Director, Oncology Programs
3 weeks ago
Job Title: Marketing Director, Oncology Programs
Job Summary:
We are seeking a highly skilled Marketing Director, Oncology Programs to join our team at WebMD. As a key member of our Live Business Unit, you will be responsible for developing and executing marketing strategies to drive traffic and engagement for live events in the oncology space.
Responsibilities:
- Create and execute omni-channel marketing strategies to drive traffic and engagement for live events in the oncology space
- Implement and monitor marketing campaigns to meet organization's attendee, registration, and revenue goals and minimums
- Partner with internal stakeholders to create and communicate audience and member plans, forecasting and client solutions
- Collaborate with the product management team to project and track program performance as it relates to registration and driver traffic
- Work closely with teams to coordinate and execute tactics within marketing plans for sold activities
Qualifications:
- 5+ years events marketing experience in multi-channel marketing
- Knowledge of CME landscape as it relates to the Healthcare industry and direct-to-physician marketing
- Exceptional in-person marketing strategy and campaign management skills
- Experience with web analytics including engagement & marketing channel
- Strong ability to multi-task in a fast-paced environment autonomously
- Excellent teamwork, written and verbal communications skills
- Strong organizational, operational, analytical, and project management skills
Education:
- BA/BS in marketing is preferred
- Working knowledge of HTML
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