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Sales and Distribution Representative

2 months ago

Rochester, New York, United States Canarchy Holding Co LLC Full time
Job Summary

Canarchy Holding Co LLC is seeking a highly motivated and experienced Sales and Distribution Representative to join our team. As a key member of our sales team, you will be responsible for driving sales growth, building strong relationships with distributors, and executing marketing initiatives to increase brand presence in the assigned territory.

Key Responsibilities
  • Maximize sales and distribution of all company products in the assigned territory through the establishment and execution of local and national sales programs and initiatives.
  • Apply a sales strategy to target key markets and establish a dominant presence in the territory; execute promotional programs and activities with key partners.
  • Aggressively identify, target, and market to existing and potential accounts, both individually and in partnership with distributors, to maximize distribution, shelf space, and merchandising efforts within an assigned territory.
  • Build share of mind with distributors by regularly attending and leading distributor meetings, keeping distributor management well-informed of company initiatives, tracking and measuring performance against key priorities.
  • Promote the 'Multiplier Effect' by training and motivating distributor sales reps on product knowledge, company sales techniques, brand pitches, and promotions that encourage reps to act as our employees would act in the trade.
  • Develop and maintain strong relationships with key retailers in the assigned territory.
  • Coordinate marketing crew drives in various locations in and outside of an assigned territory.
  • Create and execute marketing promotions with customers, festivals, and events.
  • Use distributor data and reporting tools to identify opportunities for new or expanded distribution, lost sales, incremental volume increases, and other business insights.
  • Record daily sales activity and weekly results as required by the company and provide necessary backup to support sales and bonus objectives.
  • Meet and maintain sales goals that are set regularly with the Regional Sales Director.
  • Communicate to and collaborate with the Market Manager, Regional Sales Director, Marketing Manager, Key Account Team, Sales Management Team, and whoever is necessary to win at retail.
Requirements
  • High Energy - Be a self-starter with a strong desire and ability to execute and win at retail.
  • Work Ethic - Have attention to detail and ability to complete tasks on time and independently and consistently, strong work ethic.
  • Time Management - Ability to multi-task efficiently, prioritize work around key business drivers.
  • Communication - Skill in verbal and written communication and presentation.
  • Relationship Builder - Ability to develop lasting and value-added relationships with stakeholders.
  • Organization - Ability to pre-plan on weekly and monthly basis; consistently execute timely plans.
  • Growth Mindset - Ability to demonstrate a strong desire to grow professionally with the company and willingness to learn new skills and experiences.
  • Business Planning - Ability to effectively manage and execute wholesaler objectives and initiatives.
  • Bev Alc Experience - Minimum of 1 year of experience in the Beverage Alcohol Industry, preferably within the Beer Category.
  • Retail Account Knowledge - Experience in the selling and merchandising in the off and on premise retail account environment.
  • Wholesaler Knowledge - Knowledge and experience within the 3-tier system with the ability to balance between the demands of wholesaler management and retail execution.
  • Data Analysis - Knowledge of VIP iDig, Karma, and Microsoft Office (Excel, PowerPoint, OneDrive).
  • Trade Math - Knowledge of common business/beer math to the industry.
Physical and Mental Requirements

Must have the physical and mental strength and endurance to be able to perform duties, in at times extreme environments, as well as the ability to handle stressors of the position in operational and administrative situations. Required to frequently lift and move 10-25 pounds. Expected to stand, sit, walk, climb, balance, stoop, kneel, crouch, crawl, bend, talk, hear, taste, smell, see, and operate objects, tools, and controls.