Senior Product Marketing Manager

3 weeks ago

Seattle, Washington, United States F5 Networks Full time
Job Summary

At F5 Networks, we're committed to bringing a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world.

We're passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. Everything we do centers around people, which means we obsess over how to make the lives of our customers, and their customers, better. We prioritize a diverse F5 community where each individual can thrive.

Key Responsibilities

Grow market insight, obtain industry knowledge, and analyze data for technical and executive consumption to successfully position F5 favorably and showcase our key differentiators
Build and use market intelligence by understanding new and emerging personas, their buying criteria, and how they purchase
Research and know your competition, and efficiently communicate how to optimally position F5
Create product positioning and messaging that differentiates F5 application delivery, central management, automation, and container ingress services products in the market
Develop and implement go-to-market plans in coordination with cross-functional teams, including corporate marketing, sales/channel readiness, and BD teams
Enable sales and channel teams by communicating the value proposition of our products and developing the sales tools we use in selling motions
Drive releases by developing launch plans for new products and services and handling the cross-functional implementation
Produce product collateral, such as sales, customer, and analyst presentations, product datasheets, FAQs, briefs, and Web pages
Contribute to demand generation efforts by delivering product content and participating in activities for the marketing programs that drive demand for F5 products
Lead engagements with sales and channel teams, customers, and partners via webcasts, direct meetings, marketing communications, and industry events to drive interest and lead generation
Direct meetings and present to industry press and trade analysts
Counsel and mentor teammates on the product marketing team

Requirements

Experience working in a global role and understanding marketing differences across different regions

Demonstrated ability in developing customer and sales-facing presentations and other materials, including sales plays, FAQs, quick reference guides, website copy, blog articles, social media posts, videos, demos, and written communications to employees and external partners

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