Senior Product Marketing Manager
4 weeks ago
We are seeking a highly skilled Product Marketing Manager to join our team at F5 Networks. As a key member of our marketing organization, you will be responsible for developing and executing product marketing strategies that drive business growth and customer engagement.
Key Responsibilities- Develop and execute product positioning and messaging that differentiates F5's application delivery, central management, automation, and container ingress services products in the market.
- Build and use market intelligence by understanding new and emerging personas, their buying criteria, and how they purchase.
- Research and know your competition, and efficiently communicate how to optimally position F5.
- Grow market insight, obtain industry knowledge, and analyze data for technical and executive consumption to successfully position F5 favorably and showcase our key differentiators.
- Develop and implement go-to-market plans in coordination with cross-functional teams, including corporate marketing, sales/channel readiness, and BD teams.
- Enable sales and channel teams by communicating the value proposition of our products and developing the sales tools we use in selling motions.
- Drive releases by developing launch plans for new products and services and handling the cross-functional implementation.
- Produce product collateral, such as sales, customer, and analyst presentations, product datasheets, FAQs, briefs, and Web pages.
- Contribute to demand generation efforts by delivering product content and participating in activities for the marketing programs that drive demand for F5 products.
- Lead engagements with sales and channel teams, customers, and partners via webcasts, direct meetings, marketing communications, and industry events to drive interest and lead generation.
- Experience working in a global role and understanding marketing differences across different regions.
- Demonstrated ability in developing customer and sales-facing presentations and other materials, including sales plays, FAQs, quick reference guides, website copy, blog articles, social media posts, videos, demos, and written communications to employees and external partners.
F5 Networks is a global leader in application delivery and security solutions. We empower organizations to create, secure, and run applications that enhance how we experience our evolving digital world. Our teams are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
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