Senior Product Marketing Manager
4 weeks ago
The Senior Product Marketing Manager is a key member of our marketing team, responsible for developing and executing product marketing strategies that drive business growth and brand awareness.
Key Responsibilities- Develop and implement product positioning and messaging strategies that resonate with our target audience.
- Collaborate with cross-functional teams to create compelling product stories and marketing campaigns.
- Lead the development of product marketing materials, including product videos, copy, photography, and packaging.
- Partner with the innovation team to forecast and prepare positioning and naming strategies for new products.
- Work with product leaders to gain a deeper understanding of the future product vision and conduct research to inform product positioning and expression.
- Develop and institute a philosophy for naming conventions for product and technology naming.
- Partner with the Run-Sight Lab to test product positioning concepts and product and technology naming.
- Mentor junior product marketers in the craft of the role and share best practices with counterparts on the apparel side of the business.
- Bachelor's degree in Marketing or related field preferred.
- 7+ years of experience in brand or product marketing, consumer-packaged goods preferred.
- Proven experience in cross-functional collaboration and partnership across multiple divisions.
- Strong creative, planning, and conceptual skills.
- Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication.
- Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company.
- Keen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all of the pieces fit together and affect one another.
- Ability to anticipate how a decision made can affect our customers, our partners, our products, or other departments' operations and/or morale.
- Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help out wherever necessary.
- Passionate participation in Brooks' sports activities a plus, overridden by the ability to understand and empathize with the runner in order to develop loyal, engaging relationships with our customers and the Brooks community.
- Embraces and lives the Brooks values.
- Availability to travel 5 – 10%.
- Competitive compensation package, including base pay and bonus opportunities.
- Robust benefits package, including medical, dental, vision, life, and AD&D insurance, disability insurance, HSA, and employer contribution.
- Generous time off, including three to five weeks of paid time off, eleven paid holidays, paid sick and parental leave.
- Opportunities for professional growth and development.
- A dynamic and supportive work environment.
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