Senior Product Marketing Manager
3 weeks ago
At F5, we're dedicated to bringing a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We're passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
As a Sr. Product Marketing Manager, you'll dive into understanding target customers and market dynamics. You'll enjoy launching and supporting new application delivery, central management, and automation products, services, and technologies we share with customers, F5 Sales, analysts, and channel partners. The role requires excellent communication skills in prose and presentation formats, as well as marketing strategy, execution, and business analysis skills with a consistent record of efficiently promoting technology products and solutions.
Key Responsibilities:
Grow market insight, obtain industry knowledge, and analyze data for technical and executive consumption to successfully position F5 favorably and showcase our key differentiators
Build and use market intelligence by understanding new and emerging personas, their buying criteria, and how they purchase
Research and know your competition, and efficiently communicate how to optimally position F5
Create product positioning and messaging that differentiates F5 application delivery, central management, automation, and container ingress services products in the market
Develop and implement go-to-market plans in coordination with cross-functional teams, including corporate marketing, sales/channel readiness, and BD teams
Enable sales and channel teams by communicating the value proposition of our products and developing the sales tools we use in selling motions
Drive releases by developing launch plans for new products and services and handling the cross-functional implementation
Produce product collateral, such as sales, customer, and analyst presentations, product datasheets, FAQs, briefs, and Web pages
Contribute to demand generation efforts by delivering product content and participating in activities for the marketing programs that drive demand for F5 products
Lead engagements with sales and channel teams, customers, and partners via webcasts, direct meetings, marketing communications, and industry events to drive interest and lead generation
Direct meetings and present to industry press and trade analysts
Counsel and mentor teammates on the product marketing team
Present marketing strategy and plans to senior and executive level management
Requirements:
Experience working in a global role and understanding marketing differences across different regions
Demonstrated ability to produce product marketing content, including sales plays, blog articles, website material, videos, and written communications
Ability to effectively lead and own project initiatives independently
Great teamwork, collaboration, and interpersonal skills, working across global teams and organizations (often virtual) work environment
Solid understanding of enterprise marketing and sales motions
Excellent written and oral communication skills, including public presentations
Strong organizational, analytical, and execution skills
Knowledge of networking, public, and private cloud technologies is a plus
Strong aptitude for determining optimal ways to analyze markets and position technology products
May require the ability to travel via automobile or airplane up to 20%
Qualifications:
BA/BS degree or equivalent experience required. MBA preferred
6+ years experience in product marketing or equivalent
6+ years analyzing products, customers, and market dynamics
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