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Director of Demand Generation and Marketing Strategy
2 months ago
DesignData, a leading IT Managed Services Provider, is seeking a highly skilled Director of Demand Generation and Marketing Strategy to drive business growth and expansion. As a key member of our team, you will be responsible for developing and executing comprehensive demand generation strategies that align with our business objectives.
Key Responsibilities- Develop and Execute Demand Generation Strategies: Create and implement multi-channel demand generation plans to drive high-quality leads and revenue growth.
- Collaborate with Cross-Functional Teams: Work closely with our sales, marketing, and delivery teams to ensure alignment and maximize the impact of demand generation efforts across the customer journey.
- Lead Marketing Automation and Data Management: Own and manage our marketing automation platform, ensuring seamless integration with our sales and marketing teams.
- Analyze Campaign Performance and Optimize: Utilize data and analytics to track campaign performance, identify trends, and make data-driven recommendations for optimization and improvement.
- Stay Up-to-Date with Industry Trends: Continuously research and stay current with the latest demand generation strategies, tools, and best practices to refine and innovate our approaches.
- 7+ Years of Experience: Proven track record in demand generation, marketing campaign management, or a related field, with a strong understanding of B2B marketing principles.
- Exceptional Leadership Skills: Ability to inspire and lead a team, with a minimum of 3 years of experience in a leadership role managing teams.
- Marketing Automation Expertise: Proficiency in using marketing automation platforms, such as HubSpot, to create and execute campaigns, manage leads, and measure performance.
- Strong Analytical and Communication Skills: Excellent analytical skills, with the ability to articulate complex ideas and collaborate effectively with cross-functional teams.
- Competitive Salary: $150,000 per year, with opportunities for growth and professional development.
- Comprehensive Benefits Package: Medical, vision, dental, flexible spending, employee assistance program, group and voluntary life and disability insurance, and 401(k) retirement plan.
- Paid Time Off and Holidays: 10 paid holidays, 5 bereavement days, and 10 jury duty paid leave.
