Product Marketing Director

4 weeks ago


Seattle, Washington, United States Equal Opportunity Schools Full time
Job Description

Equal Opportunity Schools (EOS) is a mission-driven national non-profit organization that leverages technology and collective power to deliver student insights and school-specific action plans. We're seeking a Product Marketing Director to drive awareness and understanding of our value proposition among district and school-level administrators.

The successful candidate will lead the development and execution of strategies that deliver new customers, enhance retention, and boost brand/solution awareness. This role reports to the VP of Marketing and Communications and requires 8+ years of experience in marketing, particularly in technology or education/edtech.

  • Lead product positioning and messaging to support demand generation, content development, and go-to-market strategies.
  • Become an expert on our buyers, owning market research and marketing intelligence for the marketing function.
  • Develop and execute a robust content strategy that supports objectives across the buyer funnel.

This role does not currently manage a team, and you will travel approximately 15 – 20% of your time. The salary range for this role is between $122,500 and $140,000 depending on your expertise and experience with similar roles.

Responsibilities:
  • Product Positioning, Messaging & Customer Insight – 30%
  • Increase Brand Visibility, Drive Go-to-Market & Content Strategy – 30%
  • Support, Integrate and Enhance the Effectiveness of EOS' Earned and Contributed Revenue Teams – 35%
  • Systematize Marketing and Communication Processes Across EOS – 5%

Requirements/Skills:

  • 8+ years of experience in marketing, particularly in technology or education/edtech.
  • 5+ years of results-oriented marketing experience spanning go-to-market, content strategy, and supporting sales teams.
  • Product marketing strategy, systems, and process development.
  • Demand Generation support.
  • Digital and Customer Retention.

We offer a competitive salary, robust benefits, and opportunities for professional development. If you're passionate about education and marketing, we encourage you to apply.



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