Head of Growth and Demand Generation

3 days ago

Seattle, Washington, United States oilandgas Full time
Job Title: Head of Demand Generation

Fauna is a pioneering distributed document-relational database delivered as a cloud API. Our mission is to make working with operational data productive, scalable, and secure for every software team. We're seeking a seasoned growth and demand generation expert to lead and execute Fauna's user acquisition strategy.

About the Role

We're looking for a data-driven growth and demand generation expert to partner across sales, product, and marketing to drive a product-led growth engine strategic to our business. You will bring a growth mindset rooted in curiosity, data-driven experimentation, budget planning, project management, KPI tracking, and analytical skills necessary to build, execute, measure, and evaluate the growth funnel.

Key Responsibilities
  • Collaborate with product marketing, sales, and product to identify quarterly goals for user acquisition, pipeline development, and expansion
  • Identify channels best suited for each goal and develop campaigns to realize those goals
  • Work closely across the marketing team to develop campaign content and assets
  • Plan and allocate budget based on channel efficiency and conversion metrics
  • Lead a team of channel experts and marketing operational resources to help execute campaigns, meticulously track execution, measure results, analyze, and report
  • Oversee implementation and ongoing operation of all marketing infrastructure required to operate growth campaigns, including managing vendor relationships
  • Iterate, revise, repeat - drive growth based on learnings driven by data
  • Build a high-performance growth team as the business scales
Requirements
  • 8+ years of successful growth experience in growth marketing roles for SaaS businesses with proficiency in building, executing, and managing the growth machinery for product-led growth
  • Expertise in modeling product-led and top-down funnels, including metrics required to measure funnel performance at each stage
  • Expertise in employing awareness and user acquisition channels such as PPC, SEO, Email, Paid Media, Events, SDRs, etc., that are suited to a bottoms-up sales motion, and building a virtual 'agency' to execute across these channels
  • Detail-orientation and experience in systematically crafting budgets, campaign design, and planning, and project management across internal and external resources
  • Hands-on experience in operating marketing/sales platforms and lead generation tools such as HubSpot, Salesforce, ZoomInfo, Google Analytics, Web CMS platforms, etc., and the associated vendor management
  • Aptitude and passion for targeting technical practitioners such as developers as well as decision makers, and the ability to quickly grasp topics such as databases, serverless development, etc.
  • Analytical, data-driven mindset, and the curiosity to identify patterns in data, hands-on experience with tools such as SQL, Google Analytics, etc., to support the data analysis
  • Proven ability to nurture a high-performing team in startup environments, structured approach to execution, resourcefulness, communication skills, and the emotional intelligence to excel
  • Bachelor's degree in marketing, finance, data analytics, or equivalent
About Fauna

Fauna is a well-funded, high-growth startup with a mission to make working with operational data productive, scalable, and secure for every software team. We're backed by Madrona Ventures, GV (formerly Google Ventures), Addition Capital, CRV, and many Silicon Valley angel investors. We're headquartered in the San Francisco Bay Area, with remote employee presence throughout the Americas and Europe. We offer a remote-first culture and provide employees with the flexibility of work locations depending on their geography.

In exchange for your hard work and contributions, Fauna provides you with an exceptional compensation, equity package, and benefits package. Building a great company requires talented, passionate, and committed team members. We're relentless in pursuing our mission while working together as one team aligned by our core principles. If you're that type of person who is excited by those pursuits, we want to hear from you.

Fauna is proud to be an equal opportunity employer. Our company is committed to fair hiring practices and building a diverse environment for our employees. You will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status.

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