Director of Demand Generation

1 week ago


Seattle, Washington, United States Vouched Full time
About the Role

We are seeking a highly skilled Director of Demand Generation to lead our demand generation initiatives and drive qualified leads and revenue growth. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive demand generation strategy that aligns with our company goals and objectives.

Key Responsibilities
  • Develop and implement a demand generation strategy that aligns with company goals and objectives
  • Define target audience segments and identify the best channels and tactics to reach them
  • Establish KPIs to measure the effectiveness of demand generation campaigns
  • Oversee SEO and conversion rate optimization programs
  • Manage the creation, execution, and optimization of multi-channel demand generation campaigns
  • Develop and optimize lead nurturing workflows and email campaigns
  • Track, analyze, and report on the performance of demand generation campaigns and initiatives
Requirements
  • Bachelor's degree in Marketing, Business, or a related field
  • 7+ years of experience in demand generation, growth marketing, or a related field
  • Proven track record of developing and executing successful demand generation campaigns that drive revenue growth
  • Experience with marketing automation platforms and CRM systems
  • Strong understanding of B2B marketing and lead generation strategies
  • Excellent project management skills with the ability to manage multiple campaigns simultaneously
  • Data-driven mindset with strong analytical skills
  • Exceptional communication and presentation skills
What We Offer
  • Competitive salary range: $180,000 to $200,000 OTE
  • Self-managed paid time off
  • Healthcare
  • Vision
  • Equity compensation
  • Flexible remote, work-from-home arrangements
  • Parental leave
About Vouched

We are committed to providing an environment where everyone receives equal consideration and treatment regardless of gender, gender identity, sex, sexual orientation, race, color, religion, creed, and national origin.



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