Digital Acquisition Director

2 days ago


Jersey City, New Jersey, United States Nuts Full time
Job Overview:

Nuts.com is a rapidly growing multi-channel DTC specialty food and wellness company with over 550 people on our team. We're changing the landscape of snacking on nuts, dried fruit, chocolate and more. As the Acquisition Strategy Lead, you will lead our strategy and execution across all acquisition marketing channels, both digital and offline, with a focus on strengthening internal capabilities.

Key Responsibilities:
  • Develop and Execute Acquisition Strategy: Responsible for developing the strategy and executing across all digital and offline acquisition channels, including paid social, SEM, display, affiliates, linear TV, CTV/OTT, radio, podcasts, and direct mail
  • Team Leadership: Assist with building, managing, and mentoring a growing in-house team of acquisition marketers; Creative Collaboration: Partner with internal creative teams and others to develop compelling, conversion-driven marketing assets
  • Data-Driven Insights: Utilize data analytics and reporting to track performance, uncover opportunities, and inform strategic decision-making
What You'll Need:
  • 8+ years of experience in performance marketing, with a strong track record of scaling digital and offline acquisition efforts
  • Channel Expertise: Deep knowledge of digital platforms (Meta, Google Ads, TikTok, etc.) and offline channels (TV, Radio, Podcast)
  • Strong analytical skills, with experience in data analysis, reporting, and attribution
Working at Nuts.com:
  • A competitive salary of $120,000 - $150,000 per year
  • A hybrid work environment in our state-of-the-art Jersey City office
  • All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information


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